Wanting to expand her brand, Heeled by Melrose founder, Melvina Spain-Doiley showcases her brand versatility with the release of the first shoe in her collection, Venom.
Wanting to ensure that the shoe embodied what the everyday woman would want to wear. She spent months researching, sketching, and working with a manufacturer who could execute her vision. Released on October 1, 2021, the shoe was a major hit with her followers.
But Melvina also has another mission. Through the sales of the shoe, she will be able to continue to fund the scholarships her boutique awards to graduating seniors at Horry County Schools. She also mentors others who would like to open their own boutiques.
I had the opportunity to speak to Melvina and she shared with me with an excitement-filled voice, “Thoughts and ideas become sketches, sketches become realistic, and now I can say I’m a shoe designer!”
She also goes on to state that, “This has been a long process, but so worth it. So many times I wanted to quit from the frustration of making sure my shoe visions came to life! Sometimes the manufacturer wasn’t providing me with the details and quality I requested, what I thought would be a great design turned out to be a flop after receiving the sample, and every sample, every change that needed to be made, and add-ons cost! After all the money that was spent and little arguments within myself, the heel must be, got to be, and is right and because of that, I’m so excited and grateful!
This is truly a process, but I’m looking forward to the future of HBM! Producing more shoes, becoming a whole distributor, and starting a mentorship program for individuals that want to learn about starting a business and everything that comes with it are on my list of goals to accomplish in the future.”
It is truly amazing to see the dreams of the Conway, SC native come true. As a parallel entrepreneur, she doubles as a full-time accountant. Melvina tapped into her passion for fashion, style, and being an authentic woman through her love of shoes. Heeled by Melrose came to fruition by the existence of two women who have displayed the beauty, grace, and faith of being a woman. By cultivating this passion, God allowed Melvina to find a purpose for Heeled By Melrose fashion boutique. Heeled By Melrose caters to the external and internal needs of each woman using fashion, wellness, and beauty.
She continues to encourage women to embrace their personal style through fashion.