Ebony Trahan has always been a creative soul that’s longed for a career that she could be proud of and teach her children how never giving up benefits your mind and soul. She decided to start her beauty brand and named it Beauty Wizard. The brand hosts a large following with each one waiting eagerly to see what type of creations Ebony will come up with next. To see her transform into beautiful creatures or even use certain themes as her muse, she often shows that there are no limits to her talent. Ebony's looks range from regular beauty to extreme shape-shifter.
A mother of four, Ebony says that the road to success has been anything but easy but she says she's always remedied that fact with positive affirmations and has continuously found the resilience to keep pushing. Those same affirmations and her belief in herself have gotten her through some of the toughest times in her life.
A Baton Rouge, La native, Ebony confesses that she had it rough growing up. She had three siblings and her family suffered a great deal. She suffered through traumatic events such as mental, physical, and even sexual abuse as a child. She says it was extremely difficult because when she told her family about the abuse, she felt that only a few of them were supportive, and the rest were not. Some relatives are negatively triggered when she speaks of the abuse on her social media, but she has grown to overlook them. Because of the abuse, the former teen mom put up a wall to protect herself. When she gave birth to a daughter at the age of 17, she wrestled with the mental strains of paranoia. These feelings took on a larger role in her life and affected her logical thoughts. The young mother realized her mental health was suffering.
In 2019, Ebony said she decided to seek out help to allow herself to begin a cleansing process. Though the Beauty Wizard CEO endured unspeakable acts on her person as a youth, she finds that a healing presence often takes place when speaking to her social media followers. She also feels as though she is somehow helping others as well by sharing her truth. By telling her life story, the makeup artist knows that someone somewhere can relate to what she's been through, and by seeing her chase her dreams, they will feel encouraged to do the same and realize that, like her, life's toughest battles don't have to hinder your journey to success. Ebony says her decision to be transparent is the best thing she could have done.
Ebony juggles motherhood and growing her brand with careful planning and being diligent in sticking with the help plans she sets forth. She says choosing which looks she wants to master daily ahead of time makes executing the look stress-free. The creative says she does this by asking herself, "What type of content will I release?". She does an initial picture post the first day, a video of her look the second day, then a TikTok video on the third day. This process gives her three days to prepare for the next look. In the meantime, she also does her schoolwork, tends to her motherly duties, and also fits in time for her personal life as well.
The inspiration behind the name “Beauty Wizard” is the fact that wizards are known for magic and also thought to be intelligent and Ebony feels that this ideology represents her well. The fact that she can do anything regarding beauty, coupled with the fact that she creates magical creations such as a wizard does affirm this.
Ebony says she feels that there is a lack of representation and diversity when it comes to the beauty industry. However, she also sees a collective effort coming from a host of larger brands attempting to make their shades and colors match people of color and believes it's a beautiful thing. Ebony, who is also a beauty blogger as well, says it's always a positive thing when major companies keep everyone in mind when creating high-quality products.
For aspiring beauty bloggers, she suggests when vlogging content for followers, it's key to keep in mind that there are highs and lows like any business. She says she, of course, counts being able to help heal others globally as a high. She says a low would definitely be not always getting the engagement you hope for. The MUA says that you can spend several hours creating a look, take beautiful pictures and videos and only receive 20 likes but you have to be prepared for that and just keep pushing! She says that a major tip she'd give anyone is to always believe in yourself. “Don't let negative comments deter you from releasing your beautiful art into the world. Someone is bound to come across your page and fall in love with your work and recognize your work, dedication, and passion.” Ebony also says to never give up on yourself and if she can do it, then so can you!
For more information about Ebony or to contact her please visit her social media pages at: