In a world where many women struggle to find the time to invest in their inner well-being and build healthy relationships with other women, She Wins Society was founded by Andromeda Raheem to provide a safe, supportive, and empowering space for women to prioritize their self-care and personal development while cultivating long-lasting sisterhood.
Fancy: Please tell us a little bit about where you are from.
Andromeda: I was born in Irvington, New Jersey, but I became a Florida girl when I moved here at 8 years old. I have lived in Tampa and Tallahassee, but I currently reside in Orlando where the palm trees are plenty, the beach is less than an hour away, there’s lots of beautiful scenery and fun places to be entertained, and the sun is often shining.
Fancy: While I’ve interviewed you in the past, please share what inspired She Wins Society?
Andromeda: She Wins Society was birthed after a season of burnout. After spending countless hours and lots of sleepless nights growing my first brand, Women By Choice, from 2014-2018, I came to learn just how important prioritizing self-care is. I had been so focused on serving others during that period of time that I neglected my health and ending up paying a hefty price for it. I re-branded to She Wins Society in 2019 as both an expression of my growth and the expansion of my mission. I still continue to unite women for the purpose of growing in sisterhood and making a greater impact in our communities, but I also now focus on creating spaces and opportunities for women to practice self-care and invest in their personal development.
Fancy: Aside from sisterhood and connections, you also offer coaching for creatives. Can you tell us more about that?
Andromeda: Sure. Coaching for Creatives is a coaching program that I created to help female creatives bring their visions to life. Through multiple conversations over the years, I found that there are a lot of women who have great ideas, but don’t know where to start when it comes to launching their products, services, events, etc. That’s where I come in. As a creative for the last 7 years, I learned how to successfully monetize my creativity and build profitable brands. I now coach other creatives to do the same.
Fancy: What type of women would you say your organization is for?
Andromeda: She Wins Society is for women who understand the value of community and have the drive to continuously improve themselves and their lives. We provide a multitude of opportunities for women to focus on their personal and professional growth while also growing in sisterhood. We know that our greatest power and success is in our unity so we aim to attract women who are authentic, compassionate, supportive, goal-driven, and willing to share their knowledge, connections, and resources. I am a huge believer that connections are more valuable than currency, and I have seen firsthand how my relationships with other women have opened doors and elevated my career. She Wins Society is for women who want to be poured into and feel supported while also pouring into and supporting others. Our mantra is “When Women Support Women, We ALL Win”.
Fancy: So tell us about the Stepping N2 Sisterhood event. What can attendees expect?
Andromeda: Stepping N2 Sisterhood is an event that I started hosting in 2016 to reinforce my message that women are stronger together and provide a space for women to network and be empowered. Prior to the pandemic, I hosted this event multiple times a year in various cities around the country, including Orlando, Los Angeles, Atlanta, and Manhattan. Since the pandemic, I pivoted to hosting this event virtually annually. Each year we have a theme. In 2020, it was Uniting for Our Greater Good and in 2021, it was Sharing Winning Secrets. This year, it is Lifting and Rising. This year we have 5 power-packed panels, 15 powerful speakers, and 5 engaging moderators. We will be discussing How to Make Time for Adequate Self-Care, How to Build Generational Wealth, How to Transform Pain Into Purpose, How to Harness the Power of Collaboration, and How to Increase Confidence. Each of our speakers were hand-picked by me based on their expertise, accomplishments, and our previous interactions/collaborations. Not one of these women is a stranger to me and many of them are familiar with one another so that helps with bringing the genuine spirit of sisterhood that we want the attendees to feel. This year’s speakers and moderators include myself and the following phenomenal and high-achieving women:
Linda Arrey Nkwenti, “The People’s GPS”, Non-Profit Business Coach, Founder of Women in Leadership Development and Empowerment Inc.
Fancy: What has the experience of organizing the event been like?
Andromeda: Like most of my experiences with organizing events, it’s been both fun and challenging. The fun part is tapping into my creativity and connections to bring the vision to life. I really enjoy designing the promotional materials, corresponding with the speakers, and bringing awareness to the event. The challenging part is balancing the demands of planning an event while also managing regular business duties and personal responsibilities. Events take a lot out of me, but in the end, it’s always worth it when I get to see the impact.
Fancy: What is one obstacle you’ve overcome whether it be personal or professional?
Andromeda: I am proud to say that I have overcome the fear of failure and rejection. I used to play it safe and stay in my comfort zone to avoid experiencing failure, disappointment, and criticism. That mindset kept me from being my authentic self, asking for help, and achieving the success I desired for a lot of years. I was trying to keep myself safe, but I only ended up keeping myself imprisoned. However, once I got to the root of why I was so afraid of rejection and failure, I became liberated. Realizing that I had unhealed wounds from being bullied and feeling abandoned in the past, I worked on healing my younger self so that I could get out of my own way and start walking fully in my purpose.
Fancy: How would you describe your swagher? What makes Andromeda, Andromeda?
Andromeda: What makes me, me is my authentic energy, creativity, and personality. I know that I’m different, and even a little awkward, but I embrace it. I often sing my words when I’m excited and my laugh and walk are very unique. I can be both really serious and really goofy. I’m an energetic speaker and a great writer. I’m very laid back and easy to talk to. I enjoy deep conversations and avoid small talk. I’m a woman of my word. I enjoy spending time with cool people who match my energy, but I am also perfectly fine spending time alone. The beach is my happy place. I’m one of the most non-judgmental and compassionate people you’ll ever meet. I love hard, overly appreciate when people reciprocate the love I give (because that’s rare), and I keep it real. I am an open book, always willing to be transparent about my journey and share a testimony to help and inspire others. I never give up no matter how much adversity I face.
Fancy: What does it mean to you to be a Black woman in business?
Andromeda: In one word, freedom. Freedom to be who I am, create what I want, share my gifts how I want, make as much money as I want, wear my hair how I want, and create tables and pull up seats for as many Black women as I want. As a Black woman in business, I am never stuck in a box or at the mercy of corporate politics. My opportunities for growth and to make an impact are limitless.
Connect with Andromeda and register for the event below.
Francheska “Fancy” Felder is a quiet Southern, media mogul in the making. In 2010, she launched SwagHer Magazine, an empowerment and lifestyle publication for the progressive Black community.
Fancy’s passion for all things creative combined with her love for writing, Black culture, and business guided her to also offer her public relations, creative, and branding services, making the magazine more of a media boutique having its own subscription clients as well as advertisers, hence why the name changed to SwagHer Magazine & Media.
SwagHer Magazine uses positive media and storytelling to create new narratives and mindsets around Black people, their communities, and the businesses and organizations they lead. Fancy executes campaigns for Black women-led businesses, coaches, authors, and girl bosses so that they receive more visibility and establish themselves as an authority.
The Mississippi native is also one half of Theories & Thoughts Podcast, a discussion-driven show that tackles Black issues and taboo subjects with a kitchen table talk feel, which she hosts with Arnya T.M. Davis. The two also co-produce and host Theories & Thoughts Deep Dive, a millennial talk show.
The former teen mom graduated from Southwest Mississippi Community College with her associate’s in marketing management and studied mass communications with a focus in public relations from Southern University A&M College.