LaKisha Mosley, Founder & CEO of the LM Experience is a Digital Event Strategist whose brand is rooted in meaningful impact. The LM Experience, a management firm that specializes in event planning offers strategies to entrepreneurs, companies, and organizations around brand exposure and growth through the creation of curated virtual experiences that drive real returns in revenue.
A veteran in the event planning space, LaKisha has over seven years of expertise in event managing and is well known for producing events including Koereyelle’s “Werk, Pray, Slay Conference”, “The Digital Werk-A-Thon”, “My Mind is My Business Mental Wellness Summit”, as well as national conventions, regional conferences, and weddings.
Fancy: What sparked your interest in event planning?
LaKisha: I initially had no interest in event planning. At the time I started my business, there was a need for me to create a way to make money and quickly. I had just planned my 5-year wedding renewal and started a lot of great relationships with some amazing people; some I am still in a relationship with. I was laid off from my job shortly after that and wanted to start something that would be mine; something that no one could “lay” me off from.
Fancy: We know that you pivoted to virtual events after the pandemic started. What was that like?
LaKisha: It was a hard pivot for me. I have an “A” personality and my color code is red, which means I want to get from point A to B the quickest way possible. Change is not something that is easy for me. I do not like disruptions so it did take me some time to wrap my mind around how I was going to pivot. I had five events scheduled for that year, all in cities with high Covid rates. Not only did I have to save my own business but also save these events for clients who were depending on me. With the assistance of my team, we were able to find solutions to not only save these clients' events but also become innovators in this area.
Fancy: What are the benefits of hosting a virtual event?
Lakisha: There are so many benefits to hosting a virtual event. The most important ones to me are they are lower cost, they help you reach a larger audience, and the ability to have important data for your business.
Fancy: Do you still also plan in-person events?
LaKisha: Yes I do. I choose them wisely because honestly, it’s still not that safe to have a lot of people in one space. But I do offer the service.
Fancy: You’ve been planning events for some of the biggest influencers and coaches right now. What do you think keeps you in demand?
I’m truly honored to have the roster of clients that I have. They are a major part of my success, but I will also say that my no-nonsense approach to problem-solving hooks them every time. Listen, planning events is not that hard. Yes, it does take some special skills to do some over-the-top things but overall it’s quite easy. I immerse myself in the process and take everything off their plate. Simply put, they share the vision and I create it. Period!
Fancy: What’s the most memorable event that you have you planned?
LaKisha: I will have to say WERK University’s The Digital WERKathon is by far the most memorable event that I have planned and executed. I was able to take the client’s virtual vision over the top and expose the audience to a whole new experience.
Fancy: What tips would you share for planning virtual events during these times?
Lakisha: I would first say that if you are not hosting virtual events then you are missing out on an easy way to grow your brand and profits.
Secondly, determine the purpose of your event and who you want to help.
Create an evergreen summit where you can repurpose the content over and over.
Fancy: How would you describe your swagher? What makes LaKisha, LaKisha?
LaKisha: I would describe my Swagher as self-confident with humility. I am sure of myself and what I represent but I am also humbled by it all. Just being who God wants me to be and living in that truth makes me who I am.
Fancy: What events are you planning for 2022 so far?
LaKisha: I have 4 major events that I am planning for my company:
My Mind is My Business - a mental wellness summit
A Men’s conference (no name yet)
HERStory 2022 - women’s conference
Virtual Event Summit
Connect with LaKisha below.
All platforms @lakishammosley
Francheska “Fancy” Felder is a quiet Southern, media mogul in the making. In 2010, she launched SwagHer Magazine, an empowerment and lifestyle publication for the progressive Black community.
Fancy’s passion for all things creative combined with her love for writing, Black culture, and business guided her to also offer her public relations, creative, and branding services, making the magazine more of a media boutique having its own subscription clients as well as advertisers, hence why the name changed to SwagHer Magazine & Media.
SwagHer Magazine uses positive media and storytelling to create new narratives and mindsets around Black people, their communities, and the businesses and organizations they lead. Fancy executes campaigns for Black women-led businesses, coaches, authors, and girl bosses so that they receive more visibility and establish themselves as an authority.
The Mississippi native is also one half of Theories & Thoughts Podcast, a discussion-driven show that tackles Black issues and taboo subjects with a kitchen table talk feel, which she hosts with Arnya T.M. Davis. The two also co-produce and host Theories & Thoughts Deep Dive, a millennial talk show.
The former teen mom graduated from Southwest Mississippi Community College with her associate’s in marketing management and studied mass communications with a focus in public relations from Southern University A&M College.